j mcgill winston



Yes, I've done alot and I'm not 21.

With a diverse background the most recent chapter is researching how hate and stigma play into a consumers relationship with brands as part of my MSc dissertation.  I continue the development of The Right One, a design evolved at Central Saint Martins.  Everything revolves around understanding the human condition.  I focus on the methodologies of research and looking to the unexpected to find the insights which lead to extraordinary design outcomes.